jacksonjae.blogg.se

Pro tip: Video content, and more importantly live video on Facebook, is prioritized in the timeline (meaning more people will see it).

Consider sharing your updates through special live video announcements, which give your followers to ask you questions and engage directly with you. Experiment with formatsĪnother way to mix up your posts is through formatting.From carousel posts (showcasing multiple images in on post), process photo albums, and video (especially live video). Try using the rule of thirds: devote a third of your content to promotion of new items and shop announcements a third to topics that relate to your business and a third to sharing bonus items your fans will find useful, like DIY projects or decorating tips. Give your buyers a reason to follow your page, whether that be exclusive first looks at your upcoming items, behind the scenes content, or exclusive coupon codes. In addition to linking to your Facebook page from your shop, consider drawing attention to it in an email to buyers after they make a purchase or on your business cards and other branded materials.

Be sure to include strong calls to action in your posts such as “visit my shop to see more” or “click to purchase” this gives those viewing your content strong action items and can increase click through. Something to keep in mind when promoting a new item, be sure to add interesting details about the items in your captions (think materials, gifting occasions, or other interesting facts) this helps keep your posts from feeling overly promotional. This is one of the easiest, most direct ways to leverage Facebook for your business.

When you share a listing on Facebook, readers can click through directly to your items. Don’t forget to add a link to your Etsy shop on your Facebook business page (and add a link to your Facebook page on your Etsy shop!). This gives you access to Facebook’s analytics tools and looks more professional. Set up a Facebook business pageĮven if you already have a personal Facebook account, you should set up a dedicated business page to represent your Etsy shop. Here are some tips for using the world's largest social media channel to grow your business. Since people of many different generations use Facebook on a daily basis, the platform is a great place to reach potential customers.